Case Study: Elle's Elixirs

Elle's Elixirs is a unique CBD and tea brand that came to us as with an established brand logo, but needed to improve upon label design and needed more label design for new products. Since their product's use is able to "smoke, soak, or sip" it is vitally important that customers have clear instructions on how to utilize the products for the best user experience. They also wanted to get into a subscription box model for their sales and needed an improved box designed to include their products and accessories which were getting damaged during customer delivery. The box included a honey stick and many customers did not know what it was and this created confusion and waste for the end user.

• Label designs were created for product tubes which differentiated between the CBD and CBD free products. We also created dynamic labels for new products like sample packs of the product which were in metallic pouches. We created a bath soak packaging design  and labels for their unique Rose cones.

• An illustrated instruction card was created to show the process of how to utilize their unique rose cones with the Elixir products for smoking. 

• We needed to design a box with raised cardboard sections that allowed the product to ship safely and securely so that product would not arrive damaged. With glass tubes, honey stick with liquid inside, it was important that we made a custom sectioned container to avoid movement inside during shipping. The added bonus is customers have a beautiful storage space for their set with custom illustrations as well as images of each product that was included in the box on the back side to clarify all that was included in this kit without opening, which is great at markets for in-person shoppers.

• After understanding the customer frustration around the honey stick we developed a custom label sticker that wraps around the stick which enables the customer to better  identify it and its use since at first glance it can appear like a piece of plastic.