Design for Nonprofits

New data suggests retention among first-time donors is especially weak, with only roughly 23% of new online donors giving a second gift Fundraise Up+1 .That said, once a donor gives more than once, repeat donor retention rates jump considerably — some analyses suggest that recurring donors (monthly or multi-gift) are far more likely to stick with a nonprofit long-term. Assuming donors can give monthly isn't too far fetched either. Most Americans have 17 subscriptions in their current budget, why not assume your organization could be number 18? Through clear communication, storytelling, and relational efforts throughout the year your organization can build a more predictable budget. One way to encourage that collaboration is to find small ways to update and inform them throughout the year. Use this Toolkit for some design inspiration that drives reoccurring impact.